AJA BOTANICALS POPS-UP IN SOHO

AJA BOTANICALS POPS-UP IN SOHO

Discover the evocative natural scents of Aja Botanicals at our central London pop-up shop

Whether you are in search of a fragrant Christmas gift or an uplifting treat for yourself, the Aja Botanicals shop – now open in Soho, central London – is a welcoming space where you can come and explore our range of fine fragrances for the home, discover your favourite scent and learn about the transformative effects of natural perfumery.

Offering our full range of scented candles, room diffusers and refills, the Aja Botanicals team would be delighted to meet you and help you choose the perfect gift for yourself or another. Designed to transform your energy, mindset and space, our fragrances contain pure essential oils that have been expertly blended to craft exquisite scents that give a connection to the natural world.

From the warm woody notes of Into the Mystic, to the heady florals of Hello, I Love You, the sweet and smoky Walk on the Wild Side and the herbaceous Dreams, our scents will take you on an evocative journey through ancient forests, bright blossoms, woodland campfires and wild herb gardens. 

“We’ve opened an amazing pop-up shop on Air Street in central London, and it’s brilliant to have a space for people to come in and actually smell the fragrances,” says Tilly Wood, founder of Aja Botanicals. “We’re excited to introduce people to the world of natural perfumery and to show people all the amazing ingredients we use in the fragrances.”

The shop interior has been designed by the talented team at Motive, who were asked to create a welcoming space that encompasses the essence of Aja Botanicals and contains pieces that can be reused for future projects. 

“Tilly’s vision for the brand is at the core of what we have created,” says Lauren Marshall, head of design at Motive. “The store conveys elements of duality, transformation and, of course, the natural world. Light and dark tones make the space textured and detailed. A totally natural window display of dried foliage, sculpted into dramatic shapes, works alongside bright and bold illustrations, of ingredients that are featured in the fragrances, to create an environment rooted in the natural world.”

The motive team worked specifically with British materials, including timber risers from the Thames Estuary and plinths from Canon Street Station. 

“We hope visitors to the shop will feel immediately connected to the natural elements,” says Lauren. “The site is situated in a busy area of Soho and will be live through until Christmas, so we also hope the space offers a moment of calm to the customers at this busy time of year.”

The Aja Botanicals shop is open from now until 31 January 2024 

Opening hours:

Monday to Saturday: 10am – 9pm
Sunday: 11am – 7pm

Aja Botanicals, 19 Air Street, London, W1B 5AG

 

 

← Older Post Newer Post →

More Notes

QUIET LUXURY: BEHIND THE TREND

QUIET LUXURY: BEHIND THE TREND

We delve into the psychology behind the understated movement that’s making a big impact 

Read more
TAKING A LEAP

TAKING A LEAP

We take a look at the rhyme and reason behind 29 February – and the many ways to celebrate this rare extra day

Read more
Heating up: the rise of sauna culture

Heating up: the rise of sauna culture

The health and wellbeing benefits of feeling the heat are warming people in the UK to the idea of regular saunas

Read more
Introducing Aja Botanicals refills

Introducing Aja Botanicals refills

Enjoy the evocative natural aromas of Aja Botanicals fragrances in your home for longer, with refills now available for our scented candle collections

Read more
How to use scent to transform your bathroom into a spa

How to use scent to transform your bathroom into a spa

One of the biggest interior design trends for 2024, spa-inspired bathrooms are the ultimate sanctuary for self-care

Read more
Behind the scent: Hello, I Love You

Behind the scent: Hello, I Love You

A lifelong passion for blooms has taken Tilly Wood on a journey to capture the uplifting gift of love in a floral fragrance

Read more
HOW TO SCENT YOUR HOME: CANDLES VS DIFFUSERS

HOW TO SCENT YOUR HOME: CANDLES VS DIFFUSERS

While there are no set rules, there are certain areas of your home that allow for a diffuser or candle to work its hardest –...

Read more
Behind the scent: Dreams

Behind the scent: Dreams

Transporting your mind to the aromatic outdoors, Aja Botanicals founder Tilly Wood talks us through the inspiration behind her herbaceous blend...

Read more
The secret to setting intentions for the new year

The secret to setting intentions for the new year

Start this year in a positive mindset as we explore the power of intention setting and share our favourite ritual to help you on your...

Read more
Behind the Scent: Walk on the Wild Side

Behind the Scent: Walk on the Wild Side

Tilly Wood explores the inspiration behind the scent that combines smoke and sweetness to bring out your inner wild side…

Read more