We're excited to be heading back into the Diamond Club at Emirates Stadium as the new season kicks off. Our hand washes and scents will once again be part of the guest experience there, and this time, you can bring a little of that same fragrance home too.
Last year marked our first season working with Arsenal, when our Dreams Hand Wash and Lotion made its debut in the Diamond Club, alongside our diffusers in Dreams, Walk On The Wild Side and Into The Mystic. It was a proud moment for us, seeing Aja woven into the guest experience at one of football's most prestigious clubs.
What a first season to have
2025/26 was our first season at Arsenal, and what a way to start. We got to watch them lift the Premier League trophy after a 22 year wait, their first title since the Invincibles season of 2003/04. A brilliant moment to have played even a small part in, matchday after matchday, the team at the Diamond Club make every guest and members experience seemless and such fun, we were so impressed with the level of service and the great atmosphere.
The scent behind the season
Dreams is a verdant blend of angelica, spikenard, fir needle and fragonia, crafted to bring outdoorsy freshness and calm to everyday moments. It's the fragrance guests have been meeting in the Diamond Club, whether they're settling in before kick off or catching a quiet moment at half time. Uplifting yet grounding, it's designed for exactly that kind of pause.
Coming soon, in time for Christmas
When we first partnered with Arsenal, the Dreams Hand Wash and Lotion were only available for hospitality. We're happy to announce that's about to change. We're bringing them online in time for the Christmas gifting period, so the same winning fragrance you've encountered at the Diamond Club can soon find its way into your own home, or someone else's stocking.
Looking ahead
With a strong start to the season, we're looking forward to bringing the same care and detail into every matchday. And if any other club fancies bringing that same dream making into their hospitality suites, you know where to find us. Contact hello@ajabotanicals.com to discuss signature scents for your brand or hospitality business.
