At Aja by Tilly (formerly Aja Botanicals), every fragrance tells a story, and for us, every story begins with art. We believe that scent is more than just a sensory experience—it’s a journey, an emotion, and a connection to nature. To bring this philosophy to life, we collaborated with the incredibly talented artist Chiara Perano, whose bespoke illustrations for each fragrance are a celebration of the plants and flowers that make them.
Chiara’s vibrant, contemporary designs perfectly capture the essence of our fragrances, weaving together the visual and olfactory worlds in a way that feels both natural and extraordinary. We wanted the artwork to feel a little messy and exuberant, much like nature itself—no fine lines, but rather an overlap of unseen energy that mirrors the transformative power of scent and the organic beauty of the natural world.
The Creative Process
When we approached Chiara for this collaboration, her unique ability to translate nature into art immediately resonated with us. Her work reflects a deep understanding of the natural world, which aligns beautifully with our ethos of sustainability and authenticity.
Each fragrance in our collection inspired a unique illustration, with Chiara thoughtfully incorporating the plants, flowers, and mood of the scent into her designs. Her creative process involved studying the fragrance notes, understanding their origins, and visualising how they could come to life on paper.
The Designs
Chiara’s illustrations are not just representations of the fragrances—they are extensions of them, capturing the energy and emotion that each scent embodies.
Hello, I Love You: This bright and uplifting fragrance features jasmine, geranium, and bergamot. Chiara’s artwork for this scent is a celebration of soft, summery florals, with vibrant hues that evoke feelings of joy and warmth.
Dreams: A calming, otherworldly blend of angelica, fir needle, and spikenard inspired Chiara to create an ethereal, dreamlike palette. The colours reflect the meditative and grounding qualities of the fragrance, inviting you to relax and reconnect with yourself.
Walk on the Wild Side: With its edgy fusion of sensual smoke and soft leather, this fragrance inspired artwork that mirrors its boldness. Chiara’s design incorporates deep, moody tones and textured layers, reflecting the smoky, earthy aroma of labdanum, cade, and oakmoss.
Into the Mystic: This warm and woody fragrance captures the grounding essence of the forest. Chiara’s artwork mirrors this energy with deep, earthy tones and vibrant greens, reflecting the woody warmth of the forest floor. It’s perfect for moments of stress or when you need to reconnect with nature.
The Connection Between Art and Fragrance
What makes this collaboration so special is the way Chiara’s illustrations enhance the sensory experience of our fragrances. From the moment you see the artwork, you’re transported into another world. The colours, textures, and compositions of her designs set the tone for the journey ahead, making each product not just a fragrance but a piece of art.
For us, the art and the scent are inseparable. Chiara’s ability to capture the essence of each fragrance in her artwork adds a new layer of meaning to our products, inviting you to experience them on a deeper level. The colours themselves hold their own healing qualities, further enhancing the emotional connection to each fragrance. Whether it’s the joyful brightness of Hello, I Love You or the calming hues of Dreams, the artwork invites you to immerse yourself fully in the world of Aja by Tilly.
Celebrating Collaboration
Working with Chiara has been an inspiring journey. Her ability to translate the natural world into art is nothing short of magical, and we’re so proud to share her work with you. Each fragrance in our collection is a testament to the power of collaboration and creativity, bringing together scent, art, and sustainability in perfect harmony.
Chiara’s artistic journey continues to inspire us, and we’re thrilled to see her upcoming new series, launching in Spring 2025. This collection promises even more vibrant and captivating designs, and we can’t wait to see how her unique perspective unfolds. You can explore her work and follow her journey here.
We invite you to discover the art behind the fragrances and experience the magic of Aja by Tilly. Whether you’re drawn to the bright florals of Hello, I Love You or the grounding calm of Dreams, each product is a piece of nature-inspired luxury waiting to be explored.
Discover the collection and bring the beauty of art and fragrance into your home.
love Tilly 💚
